You know it's coming!

[Mike357]

They wanna get some of this s*** stocked at Bisley coz that is where the first outbreak is gonna occur. Contaminated caviar from eastern Europe!

[Robin128]

For God's sake!

[Sandgroper]

[Christel]

Love it!


:lol:

[ovenpaa]

But what are they actually designed for?

[Christel]

But what are they actually designed for?

ZOMBIES!

Duh...

:55:

[DaveT]

Mildly (sick-style!) amusing in a standalone sense but is this REALLY advertising REAL ammo? Danger of creating wrong impression (backfiring by being picked up by anti-gun politicians and the like) through advertising in fantasy-mode when real ammunition is involved?

[Mike357]

Somebody suggested elsewhere that it was green tipped ammo for Halloween. Nothing on their web site though. Even it is just fun, they get away with that in the US because they have a sensible attitude to guns not a hysterical, knee jerking, s*** scared one like in the UK.

It is fun, no different from the videos of Federer serving a tennis ball at fool speed and knocking a can or apple off someones head. I wonder how many people tried that and got hurt!

[Dangermouse]

Mike,

It would appear that shooters in the US are recognising this as not being a good idea also, here is some feed back from the Accurate shooter site:

For some folks the notion of blasting zombies is an amusing fantasy. But it is only that — a fantasy. It is merely “make-believe”. We’re not so sure that associating fantasy zombie-killing with the use of actual, lethal ammunition is a very good idea. Frankly, we have serious misgivings about this entire Zombie Max marketing effort by Hornady. The product graphics and supporting advertising make Zombie Max ammo seem like something used for Halloween fun and games. Hornady’s product flyer declares: “Supply yourself for the Zombie Apocalypse with Zombie Max™ ammunition…. Remember. . .only head shots count!“. Is that really wise?

Hornady is even distributing a video featuring an anxious shooter apparently firing live Zombie Max rifle and pistol ammo at persons dressed like zombies. How that got past the lawyers we’ll never know. Hopefully people will realize that Zombie Max ammo should be treated like any other 100% lethal ammunition. Read Hornady’s warning: “This is Live Ammunition. This is not a toy.” Then follow all basic firearms safety rules when using Hornady’s Zombie Max products. And hopefully, this Halloween, no moron will try out his Zombie Max rounds on some grade-school trick-or-treater in a zombie costume.

fdshuster says:
October 13, 2011 at 6:02 pm
What marketing genius thought this up?

Editor: I share your concerns. I’m sure the Zombie ammo will sell like hotcakes. I pray it is not mis-used out of ignorance.

Dave White says:
October 13, 2011 at 6:11 pm
The first death resulting from misuse of this ammo will be the end of Hornady, pretty stupid on their part.

Very bad idea.

John S says:
October 13, 2011 at 7:40 pm
Very bad idea…very disappointing as well.

Tony says:
October 13, 2011 at 8:46 pm
This marketing campaign is totally inappropriate. Hornady should pull it immediately. What were they thinking?

david w kozy says:
October 13, 2011 at 9:05 pm
This is a product that should be boycotted by all reasonable and sane retailers. I will be disappointed in Midway and others should they stock this item. And to Hornady I say “man-up and pull the product and re-brand”.

Bob M says:
October 13, 2011 at 9:17 pm
Very poor taste in this. Also it should be Available Cartridges not “Available Calibers”. Don’t they know the difference.

Mike says:
October 13, 2011 at 9:45 pm
Unbelievably bad judgement.

MSU Marksman says:
October 13, 2011 at 9:46 pm
I can’t wait to pick up one of each! These are going to be worth a ton after all the lawsuits!

Jim See says:
October 13, 2011 at 9:48 pm
Who does hornady think there marketing to? zit faced teenagers? wanabee tactical experts? Zombie overrun meth heads?

Hornady get a clue. Fire the guy with the glossed over eyes and dialated pupils. If his skin is falling off plant a Z-max between his headlights…

Dan says:
October 13, 2011 at 9:56 pm
You have got to be kidding? the marketing does sound like Hornady is turning the whole ‘leathal force’ concept into a game…

I guess on the bright side (one of the VERY few with it comes to shooting sports) of being in Australia, there is ZERO chance the marketing will be allowed here!

Scott G says:
October 13, 2011 at 10:06 pm
This Marketing campaign is very odd… I can not understand why Hornady Sr. Mgmt would allow such an immature marking plan.

I hope for the future of the company they will pull this ad….

sincerely,

Mature gun owner

Tanner says:
October 13, 2011 at 11:54 pm
Zombies are extremely easy to kill with normal ammunition; I don’t see what sets this ammunition apart in terms of effectiveness.

Shane says:
October 14, 2011 at 1:24 am
I love Hornady products but this is a joke! Hope this is not the “Apocalypse” for the Hornady Company!

Richard says:
October 14, 2011 at 4:20 am
WTF! I think the entire Hornady Marketing Team need a reality check!

Richard says:
October 14, 2011 at 4:49 am
What next? Will Hornady be loading silver bullets for Werewolves?

Danny Reever says:
October 14, 2011 at 5:00 am
Let’s see, is it possible Hornady is now being controlled by the Brady anti gun crowd? That can be the only reason for being this stupid!

Larry says:
October 14, 2011 at 6:36 am
Maybe they know something we don’t no?
If the department of disease control center has put up a plan of attack of a zombie apocalypse maybe they are trying to tell us something?!

Another Ken says:
October 14, 2011 at 7:02 am
As the comments suggest, overly serious people won’t be buying this. More relaxed folk will see this as what it is, a cute marketing scheme to capitalize on us zombie fans and Halloween. If anyone should use this ammo to injure another person, just remember the ammo is inanimate and therefore not inherently evil. It’s not the ammo’s fault. It’s not Hornady’s fault for how they paint the box. It is solely the fault of the person pulling the trigger. Please, don’t fall into the gun grabber mindset.

TylerP says:
October 14, 2011 at 9:08 am
It seems kind of silly, but everybody knows “zombie” is just slang for “bad guy trying to harm you or take your rights away”. They are trying to appeal to the AR15.com crowd. Hell, they’ll probably have a group buy. I can’t blame the company for that…just like Toyota makes the FJ Cruiser and the Prius. Two completely different market sects within the same industry.

[Mike357]

:cool2: :cool2: :cool2:

Does that mean the H&S brigade have jumped the Atlantic? I despair, people are slowly sucking the fun out of life!